[Download] Lifetime Of Work- 40th Anniversary Compilation

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From: The desk of Dan Kennedy

Costly Renegade Marketer,

Let’s get to it with none “warmth up”.   What I’ve completed is perform a radical excavation of truly rooms of recordsdata, notes, samples, photographs, artifacts and further, accrued all by 40+ years in promoting.  

I then compiled all of the issues proper right into a 1556-page tome you’ll be able to examine and swipe ideas from in your private promotions and enterprise. 

Higher half: I put my very personal notes inside each merchandise, written by me in 2013, to each prepare an crucial concept or give context to that particular person piece.

This commentary will create numerous “a-ha” moments for you as you leaf via this massive assortment.   That’s like having 40 years of my promoting “know how” multi perform package deal deal as a way to peruse, get ideas from, and take movement on in your private promotions.

Hear: these “educating examples” have stood and WILL stand the examine of time.   I moreover included odd and curious objects, personal objects, and objects of historic significance.  As with a museum, varied issues will curiosity utterly completely different friends at utterly completely different events. 

I suppose you’ll say that’s the mother lode of “Dan Kennedy stuff” you may EVER encounter.  And I am going to warn you that:

You Can Solely Get This RARE Assortment
Of My Lifetime Of Work For A Very Restricted Time…

You see, I picked these to be good representatives of modifications in vogue and methodology all through the various years, from 1970 to Present.  Included are gadgets which were terribly worthwhile, gadgets of historic curiosity, and personal favorites.

This assortment consists of my first B2B full-page commerce journal advert I wrote once more in 1973…all the easiest way to present promotions I wrote this yr.

It moreover consists of my first adverts I wrote for Magnetic Promoting and advertising and marketing…my most worthwhile product up to now.  I even included the script for the exact speech I used to advertise Magnetic Promoting and advertising and marketing from the stage.

I moreover included chosen gadgets from the seminar promoting campaigns I did for one shopper – Rory Fatt and Restaurant Promoting and advertising and marketing Strategies – from 2005 to 2006 via 2010.

You’ll get a good larger snapshot shortly of all 1554 pages of this archive that’ll generate TONS of:  

  •  Ideas for copy angles and place your companies or merchandise in your copywriting and promoting.   You not at all want to start with a clear slate when writing copy or devising a promoting advertising and marketing marketing campaign for a product.   This Archive will forestall a TON of time and cash trying to “decide points out” on your self.
  • Ideas for gives you’ll be able to “swipe and deploy” in your private promotions.  The present is THE most crucial ingredient of a promotion…with out present the copy falls flat.  You’ll see 40+ years of gives which have remodeled correctly for my purchasers and me.  And likewise you’ll be able to spark tons of ideas in your private gives for merchandise, suppliers and seminars.
  • Design ideas in your promotions you’ll be able to implement in your private adverts.  Most of these are print adverts and magalogs which will spark ideas in your private promotions so that you just don’t have to marvel what works and what doesn’t.
  •  Headlines, closes, bullets, tales, and lots of others. you’ll swipe in your private promotions.  This is likely to be a literal promoting godsend for you since you’ll be able to flip via all 1556 pages of examples and “swipe” ideas in your private.  

So when you take movement as we converse and that huge subject containing this Archive lands in the doorstep:

Do NOT Ignore Campaigns
That Are Not In Your Market…

As an illustration, if you happen to occur to’re not a seminar marketer, don’t ignore Rory’s campaigns or another advertising and marketing marketing campaign you’ll come all through on this Archive.  There could also be so much proper right here to be adaptable and transferable for you private enterprise.

No one engaged in promoting can fail to unearth gems on this massive assortment.  Positive, a couple of of those objects weren’t in pristine state of affairs, in my recordsdata and drawers, cardboard cartons, and storage.  So their reproductions aren’t glorious and some you might have considered trying a magnifying glass to have a look at.   Nevertheless perception me, your diligence is likely to be rewarded.

Proper right here’s what else you’ll uncover on this 1556-page archive that is likely to be an infinite bastion for what you might be selling:

  • A gaggle of content material materials from shows, merchandise, speeches and seminars.  Most of these have historic curiosity and or might need value if modified and used as we converse.  This consists of full product sales shows you’ll be taught from, swipe ideas and implement in your private shows.
  • Product covers and even full merchandise, along with a complete copy of my “63 Killer Promoting and advertising and marketing Strategies” handbook.  The ideas you’ll glean from this assortment may make this Archive higher than worth investing!
  • Books and information promotions I used to breathe life into my books, since publishers aren’t promoters.  An enormous assortment of the train I used to promote my books is correct right here so you’ll  “swipe and deploy” in your private promotions.
  • Newsletters and completely different publications which have been the muse of nearly my full career.  I don’t suppose there’s any single issue as crucial to a person or enterprise’ success than its private print media.  And likewise you’ll get an unfair “head start” over your opponents due to this assortment.
  • Photos with me with diverse celebrities along with Joe Theismann, Ronald Reagan, Paul Harvey and on location at many events. I used these photographs to assemble up a “famous person aura” spherical my enterprise and myself. You’ll moreover uncover cartoons I’ve used for my promoting as correctly. 
  • Personal objects related to my personal life and pursuits, and correspondence I’ve had all by my 40 years in data promoting that is likely to be an infinite curiosity to you

In spite of everything I’d bear all 356 examples on this archive one after the opposite, nonetheless as a substitute:

Proper right here’s The Exact Desk Of Contents Of This Giant
Archive That’ll Summon TONS Of Ideas For Your Private Commercials And Enterprise:


MARKETING PIECES                                                                                                                     


1:         1968: Best Lead Period Letter, Not By Me                                                                       

2:         1973: My First B2B Full-Internet web page Commerce Journal Advert (for Environmental Buildings)                 

three:         1973: The Completely different B2B Advert For Related Product

4-5-6:    1974: Correspondence with Kemmons Wilson, Founding father of Trip Inn re.                                

Environmental Buildings

7:         1974: Franchise Lead Period Memo for Environmental Buildings                                      

eight:         1974: Photos of Environmental Buildings                                                                              

9:         1972: First media about ESI – ‘Retaining House In A Plastic Bubble”                                         

10:        1976 & 1977: My First Full-Internet web page Journal Commercials For An Knowledge-Promoting and advertising and marketing Shopper,                           

First Advert For My Private First Knowledge-Product and Completely different Commercials of the Interval, From Related Media

11:        1975: LIFT NOTE EXAMPLE – from Success Coaching Corp.                                               

12:        1975: ORDER FORM EXAMPLE – from Success Coaching Corp.                                         

13:        1977: One different Mannequin – First Knowledge-Product Advert For Shopper (Success Coaching Corp.)                 

14:        1978: Typical Article of many I wrote and had revealed in mid and late 70’s                            

15:        1978: The first Dan Kennedy postcard promoting seminars

16:        1978: Membership Order Sort used at my retail Self-Enchancment Coronary heart                         

17:        1978: First Full-Internet web page Advert For My Private “Success Agency”                                                

18:        1979: My First Public Seminar Brochure                                                                            

19:        1979: My First Copywriting Job for a Expert Speaker (Buster Crabbe)                       

20:        1979: My First Paid Copywriting Job for Regular Cassette Corp – to Success Readers      

21:        1980: My Mini-Catalog for our “Brass Eagle” awards enterprise                                          

22:        1981: My mannequin of the well-known Thank-U-Gram® – The Thanks-A-Million Phrase                          

23:        1982: PROMOTIONAL NEWSLETTER, “Sometimes Speaking”, for Regular Cassette – a

            promoting piece to a definite phase market (expert audio system)

24:        1983: ‘Road Current” direct-mail piece, for seminars for audio system, that features Nido Qubein             

25:        1983: “Success Spoken Proper right here” Bundle deal Insert                                                                        

26:        1982: First Space of curiosity Market Catalog – for chiropractors                                                             

27:        1982: My (very worthwhile) EXPENSIVE EXPERIENCE $1 CASSETTE journal advert*          

             (*The marketed cassette and transcript are in Deluxe Model of Archives)

28:        1982: The Course provided by the EXPENSIVE EXPERIENCE CASSETTE, confirmed in a             

              staged product

29:        1982: 2-Internet web page Advert in SUCCESS for Regular Cassette (three Commercials In 1)                                            

30:        1982: Smaller Advert, SUCCESS                                                                                               

31:        1982: Catalog of “Specific Tales” – to space of curiosity (expert audio system)                                      

32:        1983: POSITIONING PRODUCT – Clever product comprised of interviews                           

33-35:  1987: Knowledge-Product Brochures/Mini-Catalogs                                                                         

36:        1984: 2-Sided Order Sort I Created for Success Coaching Teaching Agency                       

37:        1984: “VALUE BUILD” Side of Order Sort for my co., SuccessTrak                                      

38:        1984: Full Internet web page Print Advert For My Shopper, “Gold By The Inch”                                            

39:        1986: Profitable Mannequin of Full Product sales Letter I Wrote for Gold By The Inch                          

40:       1986: Distinctive Testimonial Story Booklet I Created for Gold By The Inch                          

41:        1991: DROP-DOWN OFFER, Direct-Mail Piece for Gold By The Inch                                    

42:        1986: 2-Sided “Renewal” Order Sort I Created for SuccessTrak                                            

43:        1987: Cowl Letter w. “Confirm Gambit”, Current With Purchase Present – Empire Cassette               

44:        1987: Canada purpose market letter – Regular Cassette                                                          

45:        1988: STICK LETTER – Magnetic Promoting and advertising and marketing System®                                                         

46:        1990: Article of mine, in DM NEWS, re. infomercials                                                            

47:        1990: POSITIONING ARTICLE of mine, in a definite phase (chiropractic) + reasonably extra                      

              present Positioning Article, generic, in SUCCESS

48:        1991: Product sales Letter for Psycho-Cybernetics Dwelling Study Course                                            

49:        1991: Advert for My Cassette Packages in ENTREPRENEUR                                                   

50:        1992: Workshop Brochure for Small Enterprise Emergency Survival System                            

51:        1992: Genuine SUCCESS EVENT Brochure – with Zig Ziglar, Peter Lowe and Me            

52:        1993: BUCK SLIP with Large Bonus Present                                                                              

53:        1993: BOOK AD TO ENTER NICHE (MLM commerce)                                                            

54:        1993: ADERTORIAL/AD HYBRID EXAMPLE                                                                      

55:        1993: Genuine Mannequin, My Properly-known “$4,00zero.00 A Day In Your Underwear Advert” for           

              JPDK (Jeff Paul)

56:        1993: Cowl of the distinctive “Little Yellow E-book” for JPDK

57:        1993: OPPORTUNITY AD – for a further shopper                                                                      

58:        1993: TESTIMONIAL LIFT NOTE EXAMPLE                                                                      

59:        1993: Thought-about one in all my most clever gadgets – VIP DISCOUNT LIST EXAMPLE                               

60:        1993: “Atlanta Sinkhole Kills 2” Increase Phrase                                                                             

61:        1994: MAGALOG: Genuine Magalog for No B.S. Promoting and advertising and marketing Letter                                     

62:        1994: Genuine Masthead , No B.S. Promoting and advertising and marketing Letter                                                     

63:        1994: Developed SUCCESS EVENT Brochure – with addition of famous person audio system                   

64:        1994: ORDER FORM – Mine, from the Success Events                                                       

65:        1994: “ONE SHEET” – My Speaker ‘Brochure’

66-68:  1994: LITTLE YELLOW BOOKS – I contemplate the first two to “copycat” the Jeff Paul/                 

             JPDK Little Yellow E-book.

69:        1990: IRRESISTIBLE OFFER AD – Free Las Vegas Journey by Bob Stupak                    

70:        1990: LIST BUILDING “TRICK” – Bob Stupak                                                                  

71:        1994: IRRESISTIBLE OFFER DIRECT-MAIL PIECE – Bob Stupak                                    

72:        1995: My Fax-On-Demand Tales/Product sales Letters Catalog (UNIQUE Piece)                           

73:        1996: My Seminar Advert – “Double Your Earnings – Fast”

74:        1996: TESTIMONIAL LIFT NOTE – from Greg Renker + full product sales letter to                   

             audio system it was first used with

75-76:  1996: “ANNUAL REPORT”-FORMAT PERSONAL BROCHURES                                     

77:        1996: EARLY NICHE MARKET BOOT CAMP Promotion (photographs studio homeowners)           

78:        1996: ENVELOPE TEASER COPY EXAMPLE – from Gary Halbert                                      

79:        1996: REFUSAL OF MY AD – Letter from Nat’l Infomercial Affiliation & “The Advert                 

              They Refused To Run”

80:        1997: ANTI-COPYCAT COMPETITION AD – I wrote for Joe Polish                                      

81:        1996: “READ THIS ONLY” Cowl – I wrote for Joe Polish                                                     

82:        1997: “EXPOSED!” Advert – I wrote for Joe Polish (since utilized by many)                              

83:        1997: TESTIMONIAL AD – I wrote for Joe Polish                                                                 

84:        1997: “LITTLE KNOWN” Different Advert – Brian Kay                                                            

85:        1998: “TOXIC WASTE DISPOSAL BAG” Direct-Mail Piece                                                   

86:        1998: Nightingale-Conant Product sales Letter for my Psycho-Cybernetics info-product               

87:        1998: Nightingale-Conant “TRUE STORIES”-Format Testimonials for P-C                       

88:         1998: “STEAL – WITHOUT A GUN” Product sales Letter                                                                

89:         1998: “LITTLE MONEY” GRABBER Product sales Letter (for Vitality-Elements)                                     

90:         1998: Product sales Letter Sequence Step (for Vitality Elements)                                                          

91-93:     1998: My Catalog Enterprise DISCOUNT OFFERS                                                              

94:         1998: Extra Developed SUCCESS EVENT Brochure (New Buy 6, Get 1 Free Present)              

95:         1998: “Scariest Direct-Mail Piece I’ve Ever Obtained”                                                         

96:         1998: My Mannequin of ‘Decided Housewife’ Advert                                                                   

97:         1998: “#1 PRACTICE GROWTH GURU” Entrance Internet web page Promotional Piece                               

98:         1999: NEWSPAPER PAGE FORMAT SEMINAR BROCHURE (My SuperConference)      

99:         1999: “NAME YOUR PRICE” Present (SuperConference)                                                       

100:       1999: POST-SUPERCONFERENCE REPORT – Product sales Letter                                                   

101-102: 1999: CATALOG PAGE, Nightingale-Conant, for my Magnetic Promoting and advertising and marketing System®               

103:       1999: POSITIONING ARTICLE to space of curiosity (MLM)

104:       1999: CATALOG ADS for two of my merchandise (Nightingale-Conant)                                      

105:       1999: The Nightingale-Conant mannequin of the first product sales letter for my                             

               Magnetic Promoting and advertising and marketing System®

106:       1999: THEMED SALES LETTER for a seminar-in-a-box info-product                                    

107:       1999: NO B.S. MAKE-MORE-MONEY CATALOG                                                              

108:       2000: “I VOTED MYSELF OFF THE ISLAND!” Gold-Plus Educating Product sales Letter                  

109:       2000: SEMINAR LEAD GENERATION INSERT EXAMPLE                                               

110:       2000: Cowl of Bundle deal for Testimonial Audio Cassettes                                                    

111:       2000: “WHAT IF?…” HEADLINE/SALES LETTER EXAMPLE, I Wrote For                           

              Greg Stanley.


              Joe Polish

113:       2000: My Favorite Product sales Letter That Was Not at all Mailed – I Wrote For Joe Polish                   

114:       2000: BIG BRIBE LETTER – for No B.S. Promoting and advertising and marketing Letter                                                  

115:       2000: “THE FREE MONEY LETTER” for joint ventures – I Wrote for Michael Kimble         

116:       2000: CATALOG of Psycho-Cybernetics Merchandise                                                              

117:       2000: Testimonial Assortment Sort, Mannequin ‘A’                                                                   

118:       2000: Testimonial Assortment Sort, Mannequin ‘B’

119:       2000: POLITICAL AD – My Anti-Gore Advert                                                                         

120:       2000: POLITICAL AD – My Anti-Hillary Advert                                                                      

121-122: 2000: “HOW TO GET RICH” Increase Notes – Written For Joe Polish and Rory Fatt                     

123:       2001: FIRST CONTINUITY SALES LETTER for No B.S. Promoting and advertising and marketing Letter                        

124:       2001: BOOT CAMP IN BOX Product sales Letter – “confrontational methodology”                                  

125:       2001: TELE-SEMINAR RECORDINGS Product sales Letter                                                           

126:       2001: “S. MOUSE LETTER”                                                                                            

127-129: 2001: RENEWAL LETTERS for No B.S. Promoting and advertising and marketing Letter                                                    

130:       2001: “LIFETIME OF SECRETS” Product sales Letter                                                                    

131:       2001: Australia Mannequin of Lifetime Of Secrets and techniques and strategies                                                                    

132:       2002: LIFT NOTE – Wonderful occasion from Dr. Tom Orent                                             

133:       2002: The VERY UGLY Letter                                                                                           

134:       2002: “JAMES BOND ENVY” Letter – I Wrote for Michael Kimble                                        

135:        2002: “OPEN LETTER TO” Full-Internet web page Lead Period Advert                                                  

136:        2004: Re-Work of comparable advert (#135) with Celeb                                                                

137:        2003: SPECIALTY BOOT CAMP Product sales Letter for Consulting/Educating Enterprise                 

138:        2003: CUSTOMIZED ORDER FORM for a ‘Host”                                                              

139:        2005: CELEBRITY ENDORSER AD for a neighborhood enterprise                                                   

140:        2005: “WHY – COACHES” Article I Wrote, utilized by many to advertise instructing                    

141:        2006: By Bill Glazer – Full-Internet web page Dan Kennedy Advert                                                              

142 -148: 2006: Assorted Selling/Promoting and advertising and marketing I created for Miracle-Ear®                                   

149:        2007: APPOINTMENT, NO SALE FOLLOW-UP LETTER EXAMPLE                                

150:        2007: MEMBERSHIP UPGRADE LETTER – “Letter Of Regret”                                        

151:        2007: SUPERCONFERENCE BROCHURE That features Gene Simmons (KISS)                 

152:        2009: “Unsettling” Outer Envelope                                                                                     

153:        2009: By Bill Glazer – “RUSTY OLD TYPEWRITER” POSTCARD                                     

154:        2010: “Penguin & Polar Bears” Letter’

155:        2010: CEO LIFT NOTE                                                                                                    

156:        2010: LAST CHANCE To Get Off The Hamster Wheel                                                       

157:        2010: “IN CASE YOU ARE STILL UNDECIDED”                                                              

158:        2010:  PURLS, Drive To Web Website Picture Postcard                                                           

159:        2010: PROMOTIONAL BOOKLET EXAMPLE – Cowl. (Full Booklet In Deluxe           

               Model of Archives) + Product sales Letter

160:        2011: The simplest INFO-Summit Product sales Brochures                                                        

161:        2012: MAKING GUEST SPEAKER RELEVANT Copy Occasion                                         

162:        2012: POSITIONING ARTICLE – from Success Journal                                               

163:        2013: “Evergreen” Different Advert – I Wrote For SafetyTechnology.com

164:        2013: COMIC BOOK FORMAT Promoting and advertising and marketing, completed for me by Very good Advert-Males                       

165:        12 months Unknown: “For Adults Solely”                                                                                      

166:        12 months Unknown: Yellow Approved Pad Letter                                                                            

167:        12 months Unknown: “THIS LETTER IS GUARANTEED”                                                          

168:        “Last-Ever” Registration Sort

169-195:  Shopper Work – Examples from my work for Restaurant Promoting and advertising and marketing Strategies

169:        2003: Giant Fold-Out Self-Mailer

170:        2005: “Binoculars Enclosed” Adjust to-Up Letter                                                                    

171:        2005: “Free Magic E-book Inside”                                                                                        

172:        2005: Rory Is Sawing Kathleen In Half! – Postcard

173:        2005: Wally ‘Properly-known’ Amos – Magical Life Booklet

174:        2005: Mike Ditka                                                                                                             

175:        2006: How I’d Run The Circus (An Homage To Dr. Seuss)                                             

176:        2006: George Foreman CD Label

177:        2006: “Not All Members Are Receiving This Letter….”                                                        

178:        2006: “Crimson Clown Nostril”                                                                                                  

179:        2006: “Be taught This If You’re Going To Say No”                                                                    

180:        2006: From Oscar The Obnoxious Elephant (my favorite created character)

181:        2007: The Indignant Monkey Letter                                                                                        

182:        2007: The Zoom-Zoom Letter                                                                                            

183:        2008: Paris Hilton – “It’s Scorching!” Envelope                                                                            

184:        2008: Grabber Mailing                                                                                                      

185-188: 2008: 5 Alarm Fire                                                                                                       

189: 2008: (For A Good Time) Identify Me! Kristi


190: 2008: I Dare You To Be taught


191: 2008: Endorsed Mailing Occasion


192: 2008: Viva The Clumsy Cleaning Lady


193-195: 2009: Deal Or No Deal?




196:        1960: Psycho-Cybernetics Report Album Cowl

197:        1975: Answering Objections (MLM) Cassette Album Cowl

198:        1979: Audio Cassette Care Instruction Card (!)

199:        1979: Foster Hibbard                                                                                                       

200:        1979: Jack Canfield Cassette Album Cowl

201:        1979: Success Trak: How To Communicate….

202:        1979: Why People Fail Album Cowl

203-209: 1985: SuccessTrak: my educating notes

210:        1986: Teaching Album Given To Audio system, To Prepare Them How To Promote Their Merchandise        

211:        1980: Typical once more cowl format for cassette albums                                                         

212:        1981: Excessive-selling employees teaching product

213:        1983: Two merchandise I developed for a major B2B catalog agency                                      

214:        1983: Cowl, Course for audio system                                                                                     

215:        1983: SuccessTrak “Product Bundle” Pocket guide Cowl                                                        

216:        1988: My product, Ready To Go Product sales Conferences

217:        1990: $100,00zero.00 Aim System cowl – really Magnetic Promoting and advertising and marketing for Precise Property        

218:        1997: Magnetic Promoting and advertising and marketing for Chiropractors                                                                       

219:        1989: Full Copy: “63 Killer Promoting and advertising and marketing Strategies” Handbook                                     

220:        1997: SUCCESS Events Memento E-book

221:        2003: How The Renegade Millionaire System began…                                                     

222:        Date Unknown: “No B.S. Spray”                                                                                     




223:        1972: First Content material materials Writing Enterprise – Paycheck Stuffer Booklet                                      

224:        1972: Product sales Letter utilized by Author (for #223)                                                                

225:        1972: “Success Dietary nutritional vitamins”                                                                                               

226:        1975: Vitaminds Illustrated Internet web page (Dr. Edward Kramer)                                                      

227:        1972: Financial Success Statistics (on which Earnings and Wealth Pyramids are based)       

228:        1972: “IF” copy                                                                                                              

229:        1981: “How Can I Faucet Additional Of My Potential?” – Full Product sales Presentation            

230:        1980: Content material materials Occasion from Teaching Course for chiropractors                                          

231:        1982: My “Seven Fundamentals Of Observe Promotion”

232:        1982: Welcome Tools/Shock ‘n Awe Bundle deal Contents Guidelines for chiropractors                         

233:        1983: Overview of System taught to chiropractors in 2-day teaching                                    

234:        1985: Notes summarizing Chiropractic Promoting and advertising and marketing Boot Camp                                            

235:        1987: Slides – from presentation (#231) – predominant to provide                                             

236:        1985: The famou

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